Internal Communication to Turn Strategy †MyAssignmenthelp.com

Question: Discuss about the Internal Communication to Turn Strategy. Answer: Introduction: The communication audit process carried was conducted in our organization by the organizations audit consultant farm. The communication audit process began by determining the audit scope which was both internal and external communications, then interviews with sample population from each department was used as the methodology. The organizations communication process and channels were evaluated and data collected from sampled employees, and a SWOT analysis was conducted. Finally, all data was objectively reviewed, findings and recommendations for improvement made accordingly. Employees are not always choosing the appropriate means of communication (traditional or digital) for the context and the audience The auditor found out that employees are not using the appropriate means of communication and the audience addressed is as well inappropriate. The use of wrong communication method will distort the information and cause misunderstanding (Downs, Adrian, 2012). This will negatively affect the organizations output because wrong solutions due to misunderstanding will lead to wrong recommendations or poor strategies both to the organization and to its clients (Bloom et al., 2014). For instance, wrong information on the sales revenue will lead to wrong strategies and actions. The internal organizational communication network is limited and partial, with some groups being left out The auditor report also ascertained that the internal communication system was not all inclusive and thus some employees from different teams were left out. This significantly affects the flow of information and there is delay in sharing of information. Also, this implies that the excluded staff will be ignorant with regard to the organizations progress and their input will not have been utilized effectively. This quantitatively affects the organizations output because some employees whose experience is required in the organizational decision making are left out and thus services and products offered will be of poor quality ( Karanges et al., 2015). The same demoralized employees will carry such an attitude to customer service and this will drive away clients thus affecting the organizations market share and revenue. Inter-organizational meetings are ineffective. The third problem was found out to be the ineffectiveness of the inter-organizational meetings. This has a very significant effect on the organizations production and development process. This will hinder the knowledge sharing advantage that inter-organizational meetings come with. As a software company, this will derail our innovation and creativity (Hoberecht et al., 2011). As a result, our products will bear no new technological features and thus not be able to meet the current market needs of clients. This will cause poor revenue and loss of the already established wide clientele base. To overcome the issue of wrong communication channels and to wrong audience, the organization will conduct trainings on effective communication channels and its significance through seminars and workshops (Guffey, Loewy, 2012). Also, the organization will establish regular communication processes with defined rules. The organization will engage a consultancy firm to improve the network of the internal communication system so that it is all inclusive and effective. New and improved means of communication will be adapted to replace the current faulty ones (Quirke, 2017). Various changes in the Communication methods In order to make the inter-organizational meeting count, the information technology department will create a social platform where all employees will be receiving updates, reminders and agenda for the meetings (Men, 2014). Emails and memos will be utilized as well. All employees that will not be able to attend will have to request for permission from their respective supervisors. Additionally, each team will be required to prepare and make presentations on the ideas shared at the meeting and how they can be applied in our organization. Therefore, the audit report found out that the internal communication was the weakest and affected by the issues mentioned above and the corresponding recommendations. This memo outlines the ineffectiveness of the internal communication system according to the audit report, its quantitative and qualitative significance and the corresponding recommendations for improvement. The compliance of all staff to the recommendations made in this memo will ensure healthy interrelations amongst the staff, good working environment and the achievement of the organizational and individual goals. In case of any additional assistance, youre welcome to the directors office or you can contact the director through the contacts shown below. References Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Downs, C. W., Adrian, A. D. (2012).Assessing organizational communication: Strategic communication audits. Guilford Press, NY. Guffey, M. E., Loewy, D. (2012).Essentials of business communication. Cengage Learning. Hoberecht, S., Joseph, B., Spencer, J., Southern, N. (2011). Inter-organizationalnetworks.OD and Sustainability,43(4), 23. Karanges, E., Johnston, K., Beatson, A., Lings, I. (2015). The influence of internalcommunication on employee engagement: A pilot study.Public Relations Review,41(1), 129-131. Men, L. R. (2014). Strategic internal communication: Transformational leadership,communication channels, and employee satisfaction.Management Communication Quarterly,28(2), 264-284. Quirke, B. (2017).Making the connections: using internal communication to turn strategyinto action. Routledge.